ROME, June 18, 2009 Consumers in Western Europe spent €45bn on technical goods in the first quarter of 2009, a decrease of 8 per cent on the same period in 2008. The reasons of this downturn are mainly the price erosion and currency changes, rather than a lack of demand according to industry sources. Small domestic appliances suffered the smallest drop in value sales, dropping 2.4 per cent because of depreciation of non-euro currencies against the euro. In total consumers spent €3.2bn on small domestic products in the first quarter of 2009. Products for making hot drinks or preparing food were amongst the top seller, as 'cocooning' behaviour kept customers at home more during the downturn. Large domestic appliances have been affected by a drop in the number of new homes being built. In Europe the sales falls vary from country to country with Spain and Portugal, which have been centres of growth for five years, seeing the biggest falls in sales. |
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